Sunday, July 14, 2013

The age of data: Strategies for response

The age of data: Strategies for response. John W. Thompson. Computerworld. June 14, 2013.
The scale of data growth today is so massive it can be numbing. A recent study shows that "in the last minute there were 204 million emails sent, 61,000 hours of music listened to on Pandora, 20 million photo views and 3 million uploads to Flickr, 100,000 tweets, 6 million views and 277,000 Facebook logins, and 2 million plus Google searches." Data is continuing to grow at a phenomenal pace. The total of all digital data created and replicated will reach 4 zettabytes in 2013, almost 50 percent more than 2012. The growth of data also provides an opportunity for organizations to analyze the information being gathered and use it to its advantage. One of the things that has helped is the technology to reduce the amount of data by managing it and eliminate dozens and dozens of redundant copies. 

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