Digital Asset Management: BYU Photo

Digital Asset Management: BYU Photo. Jaren Wilkey. BYU Behind the Scenes. March 31, 2020.
     A great article by the BYU University Photographer. Some notes and quotes are:

• "Professional photographers are always responsible for their photos. Clients are not worried about backing up your photos, or how they are keyworded. If they lose the files they will always come back the creator and expect them to be perfectly preserved and readily accessible. You are 100% responsible for the content you create, period."  
• ..."we are not just capturing photos for brochures or videos for Instagram, we are recording the history of our universities for our future generations. When you see yourself as a historian you should approach DAM with a completely different mindset. Digital asset management is important because it will ensure that your photos and videos will outlast you."
• The truth of the matter is that every single method of storing digital photos is only temporary. Every method will fail at some point. 
•  The cardinal rule of backups is simple: Multiple Copies, Multiple Locations.
• More and more people are interested in using online storage for their archive. While I think that  online storage can be part of your strategy, it is important to ask yourself if that company will still exist in 50 years. For your long term archive it is best that you have a physical copy that you manage.
• Whether you are a seasoned archiving expert or a novice, start where you stand and move forward.

It is important to note that there isn’t just one right way to approach digital asset management, it all depends on your specific goals and resources.  The 3 Basics of DAM - the goal is to make sure that your photos and videos are:

1. Organized 
2. Accessible 
3. Archived

Digital Preservation Matters.