Monday, October 12, 2015

Social Media Usage: 2005-2015

Social Media Usage: 2005-2015. Andrew Perrin. Pew Research Center. October 8, 2015
     Results of report on social network usage statistics. "Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005".  The figures reported here are for social media usage among all adults, not just among those Americans who are internet users.
  • Age differences: 
    • 90% of young adults use social media
    • 35% of all those 65 and older report using social media 
  • Gender differences: 
    • 68% of all women use social media
    • 62% of all men use social media
  • Socio-economic differences: 
    • Those in higher-income households were more likely to use social media. 
    • Over 56% of the lowest-income households now use social media. 
    • Those with college experience are more likely to use social media than those with high school degree or less
  • Racial and ethnic similarities: There are no notable differences by racial or ethnic group: 
    • 65% of whites, 65% of Hispanics and 56% of African-Americans use social media today.
  • Community differences: 
  • Today, 58% of rural residents, 68% of suburban residents, and 64% of urban residents use social media.

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